SEO report of themercantilestore.com

Redirected to themercantilestore.com/newsite/

The Mercantile | A whole lot more than just a gift store… ...

themercantilestore.com/newsite/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : themercantilestore.com/newsite/

Character length : 31

Title
The Mercantile | A whole lot more than just a gift store… Find your Happy place!
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: The Mercantile
type: website
locale: en_US
title: The Mercantile
description: A whole lot more than just a gift store... Find your Happy place!
url: http://themercantilestore.com/newsite

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Checking the robots.txt file
There is robots.txt file.
https://themercantilestore.com/robots.txt
User-agentDisallowed for the search engines
Baiduspider
  • All subpages are denied to crawl
Mozilla/5.0 (compatible; Baiduspider/2.0; +http://www.baidu.com/search/spider.html)
  • All subpages are denied to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Mercantile | A whole lot more than just a gift store… Find your Happy place!

Character length : 86

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
112000
Heading structure in the source code
  • <H1> The Mercantile
  • <H2> Welcome
  • <H3> Recent Posts
  • <H3> Upcoming Events
Word cloud
  • crafting9
  • class7
  • mercantile7
  • pendleton6
  • schedule5
  • jun4
  • carte4
  • a-la-carte3
  • welcome3
  • events3
  • summer3
  • day3
  • page2
  • right2
  • all2
  • facebook2
  • feed2
  • take2
  • even2
  • like2
  • all-day2
  • memorial2
  • days2
  • downtown2
  • historic2
  • what’s2
  • tue2
  • beading2
  • descriptions2
  • shop2
  • news2
  • add2
  • celebrates2
Keyword matrix
wordtitledescriptionsheading
crafting
class
mercantile
pendleton
schedule
jun
Two Word cloud
  • crafting a-la-carte3
  • right for2
  • for you2
  • then crafting2
  • historic downtown2
  • class you2
Three Word cloud
  • then crafting a-la-carte2
  • class you would2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
1.30
Flesch Reading Ease
96.10
Coleman Liau Index
7.00
Automated Readability Index (ARI)
0.00
Dale–Chall Readability
4.60
SMOG Index
7.50
Spache Readibility
5.00
Number of letters
1909
Number of words
493
Number of sentences
87
Average words per sentences
6
Number of syllables
612
Syllables in words
641
Average syllables in words
1.24
Number of words in first three syllables
47
Percentage of word / syllables
9.53
Words not in Dale-Chall easy-word list
134
Words not in Spache easy-word list
91

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
82
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://themercantilestore.com/.. /style.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://themercantilestore.com/newsite/wp-content/plugins/all-in-one-event-calendar/app/view/admin/js/require.js?ver=1.10.9-standard
  • http://themercantilestore.com/newsite/wp-includes/js/comment-reply.min.js?ver=3.7.21
  • http://themercantilestore.com/newsite/wp-content/plugins/all-in-one-event-calendar/app/view/admin/js/pages/common_frontend.js?ver=1.10.9-standard
  • http://themercantilestore.com/newsite/wp-includes/js/jquery/jquery.js?ver=1.10.2
  • http://themercantilestore.com/newsite/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://themercantilestore.com/newsite/wp-content/plugins/soliloquy-lite/js/soliloquy.js?ver=1.5.2
File size of all javascript files combined
1.47MB
Javascript minifying
You can save 865B (13% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://themercantilestore.com/newsite/wp-content/themes/twentyten2/style.css
  • http://themercantilestore.com/newsite/wp-content/uploads/formidable/css/formidablepro.css?ver=8261441
  • http://themercantilestore.com/newsite/wp-content/plugins/addthis/css/output.css?ver=3.7.21
  • http://themercantilestore.com/newsite/wp-content/plugins/soliloquy-lite/css/soliloquy.css?ver=1.5.2
File size of all css files combined
367.03KB
CSS minifying
You can save 1.6KB (18% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
835.46KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
56
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://themercantilestore.com/.. /slider-arrows-horizontal.pngExpiry time is not specified
http://themercantilestore.com/.. /slider-dots.pngExpiry time is not specified
http://themercantilestore.com/.. /slider-dots@2x.pngExpiry time is not specified
http://themercantilestore.com/.. /League_Gothic-webfont.woffExpiry time is not specified
http://themercantilestore.com/.. /font-awesome.cssExpiry time is not specified
http://themercantilestore.com/.. /font-league-gothic.cssExpiry time is not specified
http://themercantilestore.com/.. /style.cssExpiry time is not specified
http://themercantilestore.com/.. /ArtClaySilverDichroic1.jpgExpiry time is not specified
http://themercantilestore.com/.. /BookBinding.jpgExpiry time is not specified
http://themercantilestore.com/.. /Bracelet.jpgExpiry time is not specified
http://themercantilestore.com/.. /LittleLinda1.jpgExpiry time is not specified
http://themercantilestore.com/.. /LizardBackBracelet1.jpgExpiry time is not specified
http://themercantilestore.com/.. /PeyoteScallop1.jpgExpiry time is not specified
http://themercantilestore.com/.. /QuiltedCards1.jpgExpiry time is not specified
http://themercantilestore.com/.. /RivoliPendant.jpgExpiry time is not specified
http://themercantilestore.com/.. /SnakeBracelet1.jpgExpiry time is not specified
http://themercantilestore.com/.. /StPetersburgChain.jpgExpiry time is not specified
http://themercantilestore.com/.. /TilaBead.jpgExpiry time is not specified
http://themercantilestore.com/.. /VikingBraid.jpgExpiry time is not specified
http://themercantilestore.com/.. /WireBeadCUff1.jpgExpiry time is not specified
http://themercantilestore.com/.. /earrings.jpgExpiry time is not specified
http://themercantilestore.com/.. /wrap-bracelet1.jpgExpiry time is not specified
http://themercantilestore.com/.. /2016-08-27-14.40.58-300x168.jpgExpiry time is not specified
http://themercantilestore.com/.. /Happy-Crab.jpgExpiry time is not specified
http://themercantilestore.com/.. /Banner_summer-copy.jpgExpiry time is not specified
http://themercantilestore.com/.. /2018-02-15-12.12.30-225x300.jpgExpiry time is not specified
http://m.addthisedge.com/.. /_ate.track.config_resp57 seconds
http://s7.addthis.com/js/300/addthis_widget.js10 minutes
http://connect.facebook.net/en_US/all.js20 minutes
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
1.25MB
Image optimisation
You can save 873.7KB (71% compression) by optimising the images below:

 Website security

IP
192.185.79.61
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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